Selected Work
Highlights from work with some of the most respected brands in professional audio. The full portfolio lives here.
2023 — 2025
LANDR — Head of Product Marketing
Owned GTM strategy for LANDR SaaS and plugin products, driving ARR growth and category leadership. Reduced CPA 22% and increased sales +18% through multichannel campaigns; led flagship launch messaging that grew plugin sales +30% YoY.
2023
inMusic Brands — Software Marketing Manager
Led marketing for a slate of AIR Music Tech plugin launches — ETHER, Flex Beat, Drum Synth, and Delay Pro — from pre-release strategy to paid, organic, and email activation.
2023
AIR Music Tech — Software Marketing Manager
Concepted and shipped a launch campaign built around producer workflows and short-form social. Coordinated video, influencer seeding, and paid.
2023
AIR Music Tech — Software Marketing Manager
Positioning and launch narrative for a modern drum synthesis instrument, including landing page, video, and creator activations.
2023
AIR Music Tech — Software Marketing Manager
Product marketing and go-to-market for Delay Pro — audience segmentation, demo content, and lifecycle emails.
2021 — 2023
Slate Digital — Advertising Manager
Built the Spanish-language launch program for VIBRAS, including localization, creative direction, paid strategy, and creator partnerships.
2021
Apogee — E-Commerce Manager
Social and paid media program spotlighting Kenny Beats and Mac DeMarco using Duet 3 at Shangri-La studios. Managed cross-channel rollout and asset production.