About
Marketing with a conscience — and a plan.
Ethics Marketing is a small, senior studio founded on a simple idea: brands grow faster when their marketing is honest, well made, and rooted in a real strategy.
Founder
Danny Guerrero
Founder & Principal
I'm a Head of Product Marketing with 10+ years of experience driving GTM strategy, positioning, and revenue growth across SaaS and creator ecosystems. I've led category-defining launches, partnered closely with product leadership, and scaled ARR through data-driven execution and high-impact partnerships.
My background spans technical product management, e-commerce, advertising, and brand leadership — giving me a rare end-to-end view of how great products become great businesses.
Capabilities
- Product marketing & strategy
- Go-to-market strategy
- Product positioning & messaging
- ICP & segmentation
- Pricing & packaging
- Lifecycle marketing
- Paid acquisition
- Funnel optimization
- Conversion rate optimization
- Influencer & creator marketing
- Multichannel campaigns
- Cross-functional leadership
- Strategic partnerships
- Ecosystem development
- HubSpot & Salesforce
- Google Analytics & BI dashboards
Experience
Where I've built.
- 2023 — 2025LANDRHead of Product Marketing
- 2023inMusic BrandsSoftware Marketing Manager
- 2021 — 2023Slate DigitalAdvertising Manager
- 2021Apogee ElectronicsE-Commerce Manager
- 2017 — 2020MEE AudioMarketing Director
- 2012 — 2016RolandTechnical Product Manager
Education
Formal training.
- 2012BA, Music Industry StudiesCalifornia Polytechnic State University, Pomona
- 2009AV Engineering DegreePinnacle College, Los Angeles